Here we go!
“Motriz” comes from the Spanish phrase “fuerza motriz”, which roughly translates into movement, change, a force of progress. And that’s EXACTLY what we want to be in the ecommerce world: a force of progress, of innovation.
Believe it or not, but we over here at Motriz Marketing didn’t pick a random color for our logo and site and it just happened to be purple.
The purple has a special meaning: in Antiquity, purple was a color worn by the elite (senior senators and, later on, emperors) because purple dye (a.k.a. Tyrian purple) was very expensive to make. We’ve made it our mission to help experienced ecommerce business owners and marketers, you could say “the elite”, kick ass in their market and that’s why purple was a good fit for our brand.
It’s our mission to help seasoned ecommerce entrepreneurs and marketers improve their performance in any way we can because we’re sick and tired of the lack of advice for the post-startup.
While everyone and his brother seems to be willing to give you their two cents about how to start an ecommerce site or business, no one’s talking about how to freaking grow an ecommerce business and dominate a market with it. And Motriz Marketing wants to change that. Startup advice is forbidden on our site haha!
Back in January 2012 we started as an all-in-one online marketing agency which offered to help any company anywhere in the world with any form of online marketing.
It didn’t take us very long to realize that most companies that were asking us for help were doing ecommerce in some way, shape or form and that these companies had special needs. To be more specific: everyone knew how to start, but no one seemed to know how to grow, thrive, and dominate a market.
That’s where our mission to help experienced ecommerce professionals comes from and also why we decided to do a business pivot in Q2 of 2013. We completed the transformation into a blog with ecommerce tips for the pros in Q2 of 2014.
Here’s what we represent/who we are in short…
- Infotainment: information + entertainment. Just because the exciting, Wild West days of the startup phase are over for your business doesn’t mean etail has to be boring. We want to make ecommerce fun again!
- The brutal truth: when you’ve been selling products online as long as we have, you’ll know that you learn much more from your failures than from your wins. Hell, if you want to be successful you have to stare failure in the face, laugh at it, and try and fail faster than your competitors so you’ll learn faster than them. Knowledge IS power, after all. And that’s why we like to give you the brutal truth, the don’ts, the EPIC fails.
- Birds & bolts: a combination of a bird’s eye view and the nuts and bolts. A lot of the ecommerce advice out there either gives you the broad strokes of etail marketing, strategy, and technology OR the nuts and bolts, but not both. So, we’re trying to put two and two together for people so they’ll know WHAT to do and HOW to do it. On top of that, we’ll be much more thorough while doing it because, hey, we’re looking to help seasoned ecommerce pros here and not the rookies.
With kindest regards,
The Motriz Marketing Team
P.S. Like what you heard (read)? Then why not socialize with us? We can’t wait to hear from you!