There are three specific myths about promoting an infographic that MAKE it a waste of your freaking time, money, and energy. I’d like to debunk them one by one and kick their ass so YOU won’t have to join the “illustrious” club of infographic promotion screw ups.
So, if you’re doing online marketing and have or are thinking about creating an infograph and promoting it… then you NEED to read this dude. I mean, don’t you HATE flushing money down the toilet?
If you do, then are you ready? Because the debunking is about to begin!
Promoting Infographics Myth #1: Acting Like Your Shit Don’t Stank is Super Helpful
The first myth around promoting infographics is that all information graphics are created equal… because they’re not.
Some infographics are, quite frankly, so damn boring that I’m snoring about two sentences in. And others are so ugly that I’m willing to bet you that I can trump it with Windows Paint any time, anywhere.
What I’m trying to say here: you can’t promote an infographic that’s crap and expect good results. NOT going to happen buddy. So, put your ego aside for a second and try to objectively look at your infograph and then answer the following questions:
- Does your infographic present data most people don’t know about or can’t easily get?
- Does your information graphic connect dots that haven’t been connected before?
- Does your infographic make people you don’t know laugh?
- Does your infograph have “shock value”?
- Does your infographic explain a complex process, product or service in a way that’s so easy you just can’t make people see the big picture in quite the same way with text?
If you can honestly answer with a “YES” on 2-3 of the questions above, then you’re ready to promote your infographic.
If you can’t, then you need to stop acting like your shit don’t stank and come up with a better infographic. Because let’s not forget that the sole purpose of an infographic is to go viral and get people talking about you. By putting a bad one out there people will either never talk about you OR say bad things about you… and you don’t want that now, do you?
The Second Myth About Promoting an Infographic: a List of Infographic Sites is Awesome!
It’s always funny to me how people, immediately after getting themselves some cheap infographics, go find a list of infographic sites, put their information graph on there, and call it a day. Are you freaking kidding me!?
Look, just because a certain website is about infographics OR displays all kinds of infographics doesn’t mean YOURS should be on there. Come on man! Nothing is as easy as it seems, including promoting infographics.
Why not? Here’s why:
1) Some infographic sites are spammy as hell so, while they may get you a couple of Likes and Tweets and what not, they can HURT your website’s Google rankings. You want to get on a site that will help you grow your business, not shrink it because of Google’s rules.
2) Just because it’s an infographic website doesn’t mean it has an audience. Why put your stuff on a site no one sees? That’s not how you get the buzz going. Duhhh!
3) Not all infographics have the same audience. Some are all about IT, others more about fashion. You need to make sure your infographic gets in front of the right audience.
And here’s the thing: most infographic sites ask for your money before they’ll start promoting an infographic. YES, that includes the ones that are spammy and/or don’t have an audience and/or have the wrong audience!
So, you’d better think twice before you promote your infographic on random infographic sites. It could cost you more than you bargained for. Random lists suck.
Promoting Infographics Myth #3: Get Shares From ALL Social Networks
Remember how I told you about how different infographic sites have different audiences?
Well, the same holds true for social networks. On which social network you should really push your information graphic all depends on which business you’re in:
- B2B? Then promoting an infographic on LinkedIn would be a good idea
- B2C? Facebook, Pinterest, Twitter, etc.
- Anything related to search engines or Google: Google Plus
- Music: MySpace
- Country specific: Orkut’s big in Brazil, Hyves is big in Holland, etc.
I’m not saying you should promote your infographic on ONE social network alone by the way. I’m saying determine your priority networks and try to generate a buzz accordingly.
Say you offer a B2B service like my company Motriz Marketing does. Then you would share your infographic via LinkedIn the most, talk about it on LinkedIn the most, tell people to Like it on LinkedIn the most… and on the other social networks you talk about it less often.
That’ll get you the most bang for your buck: promoting infographics on the social network(s) your target market uses the most.
Moral(s) of the Story About Promoting an Infographic
1) Don’t expect a run-of-the-mill infographic to go viral any time soon. Only infographics that present data in new, unexpected, funny or shocking ways go viral
2) Don’t put your information graphic on random infographic sites. Make sure they’re SEO-friendly (not spammy), get traffic, and reach the right audience.
3) When promoting infographics via social media, determine which social networks you’ll pay the most attention to based on which business you’re in and where your target market is most likely to go and socialize.
And that brings me to the question I asked at the start of this blog post: is promoting infographics a big fat lie? No… it CAN work, but the way most people do it IS messed up, though!
To More Traffic, More Conversions, And More Business,
- Dennis MiedemaFounder/owner of Motriz MarketingDennis Miedema started his first ecommerce site in 2008 with no funding, no knowledge, and no skills. He grew it into a successful business, sold it for lots of money, and went on to do consulting for ecommerce companies from all over the world and in many different industries: fashion, nanotechnology, consumer electronics, digital content, software & more.
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