Veterinary SEO for Dummies – Learn Techniques From An Expert
Did you know that you can make doing veterinary SEO real easy for yourself with only a small set of SEO techniques? Why you ask? Find out here!
Before we go there, though, I just want to say: I love animals, dogs especially, so I respect the people that respect animals the most: veterinarians. And you know what? My love for animals makes me want to help you grow your business by doing veterinary SEO.
Because let’s face it: you’re having a tough time already because, as a veterinarian, you’re dealing with emotions day in, day out. I mean, the fear of a cat right before you’re about to declaw it, that poor old injured dog looking at you with sad puppy eyes…
Image source: indulgy.com
Not to mention the owners of all the animals you help that tend to panic or flip out when there’s bad news!
So this is me, an internet marketer, helping you guys out by sharing some veterinary SEO techniques that I would use if I were a veterinarian…
3 Veterinary SEO Secrets Revealed
#1: Go local
Where do people go first when their animal or pet needs help? That’s right: their local veterinarian. As such, it’s more than a good idea when you’re doing veterinary search engine optimization to make sure you’ll be found in their local search results, hell, it’s a necessity. Here’s how that’s done:
- Make a list of all the cities, towns, etc. that are within driving distance of your practice. If you want to know why you need to do this instead of only making a page for your specific city, then be sure to read what I discovered about the Google Venice update.
- Use the Google Keyword Tool to find keywords related to your craft (and to your location of course). Examples: veterinary, veterinarian, veterinary physician, veterinary CITY XYZ (replace CITY XYZ with a place of the list you made), etc.
- Now you’ll need to make a separate page for each keyword + location and optimize it for the search engines using on-page optimization best practices. Stuff like putting the keyword + location in the title and the meta description, repeating the keyword + location multiple times throughout the page, etc.
- Finally, you need to get quality links to all these pages from sites with a good amount of traffic. It’s best to get links from websites that are relevant to your craft (sites about veterinarians, animals, animal healthcare, etc.) and to make sure those links contain part of or the entire keyword + location you optimized your pages for. Mix it up a little!
#2: Go expert
Where do people go if their pet or animal needs more help than usual? That’s right: wherever the hell they need to go, usually because they’ve grown attached to an animal. Why not help them out? Because you want to help more animals AND make more money, right?
Check this out: this is how to do veterinary SEO from an expert’s perspective…
- When someone’s pet or animal needs special attention, even if it’s a second opinion or whatever, guess what most people do? They look for an expert talking about the specific condition of their pet or animal.
- Enter medical terms. To be more specific: YOU should enter medical terms related to animals in the Google Keyword Tool, make a list of all and I mean ALL the good ones (the more specific, the better), then go and make pages for them while using on-page optimization best practices, and get links from the same kind of sites as mentioned before
#3 Be an expert, will you?
Question: who the hell likes going to the doctor? Because going there implies that something’s wrong with you or you THINK something’s wrong with you. Same goes for when you’re a veterinary physician: it’s not like people walk in your practice partying and having the time of their lives. It’s scare or at least uncomfortable.
Why? Because people don’t know what’s going to happen. So, you have to show them. If you do that while keeping the following veterinary SEO stuff in mind, then you’ll have very happy customers and a very healthy amount of people visiting your site thanks to good rankings.
- Use images to explain stuff. While you’re using images, follow image SEO best practices: put the keyword in the name of the image, put the keyword in the alt image description, make sure the image is self-made or copyright fee (so your ass won’t get sued), etc.
- Use videos to explain stuff. Follow video SEO best practices: keyword in the title, description, and tags, make the video easily shareable (by putting it on YouTube for example), and so on and so forth.
Veterinarian SEO: Same Game, Different Name?
Let’s not forget that, to do SEO for a veterinarian clinic well, you need to do a couple of very specific things (see above)… but it’s the same thing.
Same game, different name. What does that mean? Here’s what it means:
- Low quality content won’t cut it if you want to rank well. Yes, even if we’re talking medical terms only veterinary physicians know. So, make sure that BOTH search engines and people will enjoy the information on your site. Quality over quantity, my friend
- Low quality links won’t cut it either. I mean, I know you love animals just like I do, but trust me: you do NOT want to end up in the Google zoo of horrors and meet Mr. Google Penguin because of a manipulative link profile
- No matter what kind of SEO we’re talking about, thinking ahead still counts: a certain number of pages and websites will die a slow death, causing you to lose links (a concept called link decay). Your (quality) link gain needs to be bigger than the link decay or your rankings will drop instead of decrease… and that means weekly linkbuilding dude.
- No matter what kind of SEO we’re talking about yada yada: your competition wants to one up you and take your rankings just as bad as you want to one up them and take their rankings. That means you need to, on average, be doing more search engine optimization than your competitors are doing and work smarter while you’re doing it
Need A Hand?
Do you need a helping hand with doing veterinary search engine optimization the right way? Hey, we all need help some time! And let’s be frank here:
There’s a lot of stuff you need to take into account when doing search engine optimization. Better said: there is a lot of stuff you need to do consistently to get results you can depend on, let alone to get results you can grow your business with! That requires even more precision.
But don’t you worry, because we know how to scale your SEO efforts. We know how to do it because we’ve done it. Hell, I myself have done it. I used the same techniques Wikipedia uses to get one of my own sites from 6,000 visitors a month to 73,000 visitors a month in just 6 months.
Without spamming anybody, I tripled my business’s income. You can do the same… IF you let us help you scale your business by letting us scale your SEO results FOR YOU.
Contact us now to start scaling your SEO results like Wikipedia has.
And there you have it: how I would do search engine optimization if I’d be a veterinary physician.
This article is part of the niche specific search engine techniques Blog Series.
This series attempts to A) prove that there is no “one size fits all” way of doing search engine optimization that works in every industry and B) make the life of everyone who wants to do veterinary SEO to grow their business a hell of a lot easier by revealing some industry specific SEO tips and techniques.
And I hope you enjoyed this installment of the series!
To More Traffic, More Conversions, And More Business,
Dennis Miedema
Motriz Marketing
P.S. Loved this? Then share it with (one of) the social buttons below or leave a comment. We’d love to hear from you!
2 Comments
Leave a Comment
Get Social With Us!
Thank you for this! It’s def food for thought and I think I’ll try it out and see what happens
No problem Jake. If you need any (more) help with veterinary SEO then simply leave another comment, explain what happened or what you’re trying to do, and I’ll try and help you.